Prof. Michael Braungart’s Endowed Professorship at the University of Design, Schwäbisch Gmünd

In a significant development for the field of sustainable design and education, Professor Michael Braungart, renowned for his groundbreaking cradle-to-cradle concept, has been appointed to an endowed professorship at the University of Design in Schwäbisch Gmünd. This prestigious position was made possible through the collaborative efforts of Sparkassenstiftung, Richter Lighting Technologies GmbH from Heubach, and Chocal / Hörnlein. These partners have united with the goal of empowering future leaders and enhancing the Ostalbkreis region’s capacity to address the global climate crisis effectively.

Though not a designer by training, Professor Braungart is a distinguished process engineer and chemist whose philosophy challenges conventional environmental protection strategies. He advocates for a transformative approach where humanity contributes positively to the environment through innovative industrial practices. His philosophy is encapsulated in the powerful statement: “We do not protect the environment by destroying it less.” Since 1994, Professor Braungart has been an influential figure, lecturing and publishing extensively on topics such as the creation of future-proof “intelligent products,” development of environmental protection concepts, eco-friendly production processes, and comprehensive life cycle assessments of consumer goods.

The collaboration with Professor Braungart is part of Richter’s broader strategy to strengthen the East Württemberg region’s economic landscape. By fostering connections with academic institutions and local businesses, Richter aims to cultivate a hub of innovation.

Bernd Richter, Managing Director and founder of Richter, emphasizes that “Education must lead to research and development in order to generate innovation.” It is within this framework that Professor Braungart’s role is pivotal; his expertise and visionary outlook are key to promoting sustainable innovation and a pioneering spirit both locally and nationally.

Visits from Professor Braungart to the Richter campus are highly anticipated events that bring fresh perspectives and innovative ideas to the forefront. His collaborative interactions with the Richter team, including founders Bernd and Marion Richter, have been instrumental in reinforcing the company’s commitment to sustainability. Professor Braungart has often lauded the founders’ dedication to fostering an environment ripe for innovative breakthroughs, once remarking, “It’s impressive to see what Marion and Bernd Richter have created as a place of pilgrimage for innovation.”

As the University of Design in Schwäbisch Gmünd embraces this new chapter, the focus is on harnessing Professor Braungart’s insights to inspire students and the broader community. His tenure is expected to bring transformative changes, not only to the university but also to the regional and global approach to sustainable practices. Through education, research, and collaboration, the seeds of environmental stewardship and innovation continue to grow, promising a greener, more sustainable future.